"10 Must-Have New Lures of 2015"
"Best Scented Baits"
"Impregnated with natural, water-based fish attractants that slowly release over time, Fishing Physics baits come in the shape of shad, shrimp, grubs and salmon eggs. The baits’ time-released scent system makes for a much better delivery mechanism than spray-on scents, which wash off lures almost immediately. I was especially impressed with the salmon egg clusters because they feel much softer and more natural than anything else on the market today."